PRODUCT MARKETING MANAGER
Fingercheck is hiring a Product Marketing Manager who can turn complex product power into simple, compelling stories that win small business buyers – and support Sales with the clarity and confidence to close. This is a foundational PMM role. You’ll own/support the messaging, positioning, insights, and launches that drive our GTM engine. You’ll partner directly with Product, Sales, and Enablement to:
Shape how the market understands Fingercheck
Build product narratives rooted in SMB realities and ICP pain
Ensure Sales has the training, tools, and talk tracks to close
Support launches across payroll, time tracking, scheduling, Pay On-Demand, hiring, onboarding, integrations, and more
Translate customer needs across our core verticals (Construction, Staffing, Field Services, Healthcare, Property/Facility Management)
You’ll report to the CMO and help lay the foundation for this new function. If you want to build, not inherit, this is your opportunity!
SALARY BAND: $120,000 - $150,000 Base
RESPONSIBILITIES
Positioning & Messaging
Own and evolve platform positioning across payroll, time tracking, scheduling, hiring, onboarding, benefits admin, Pay On-Demand, and more.
Build clear messaging frameworks for key verticals (construction, staffing, field services, healthcare, property management).
Turn product complexity into simple, compelling value for SMB owners, admins, and HR/payroll leads
Run ongoing customer, market, and competitive research
Translate insights into crisp messaging, sales enablement, and roadmap influence.
Build persona-specific messaging and objection handling for small business buyers
Product Launches
Support GTM for all product releases: launch strategy, brief creation, narrative, cross-functional alignment, and post-launch measurement.
Partner tightly with Product to translate features into business value and industry-specific use cases.
Work with Enablement to build sales decks, one-sheets, pitch narratives, competitive positioning, talk tracks, and objection-handling playbooks.
Maintain competitive battlecards grounded in real differentiators (automation, unlimited payroll, next-day pay, multi-state payroll same-pay-cycle tax engine, scheduling sophistication, compliance automation).
Campaign & Lifecycle Support
Customer, Partner & Ecosystem Marketing
Build customer stories, proof points, use cases, and testimonials.
Support partner ecosystem (time clocks, accounting platforms, background checks, benefits, 401k, workers' comp) with co-marketing strategy.
Modern Tools & AI
Leverage AI for research synthesis, competitive intelligence, content drafting, and workflow acceleration.
Bring modern PMM tooling and experimentation frameworks to Fingercheck.
EXPERIENCE NEEDED
5 years of Product Marketing experience at a high-growth SaaS company, ideally serving SMB audiences (Payroll a huge plus!)
A customer-first, audience-driven marketing mindset - you think ICP pain first, product features second
Exceptional writing, messaging, and storytelling skills - portfolio required
Proven ability to own end-to-end product launches
Experience collaborating with Product, Sales, and Demand Gen teams
Comfortable using AI for content, research, and competitive intelligence
Ability to balance strategy with hands-on execution
Background in Sales Enablement or revenue team alignment
Experience with partner/ecosystem GTM
Familiarity with account-driven GTM or signal-based marketing
Demonstrated proficiency with Salesforce, Pardot, Google Analytics (GA4 preferred), and related MarTech tools
COMPANY CONFORMANCE STATEMENT
In performance of their respective responsibilities, all employees of Fingercheck are expected to:
Complete quality work within deadlines.
Interact professionally with other employees, customers, and suppliers.
Work effectively as a team contributor on all assignments.
Communicate and coordinate work efforts with other employees, customers and suppliers.
Perform other duties as assigned.
Attend work regularly based on the assigned schedule.
ABOUT FINGERCHECK
At Fingercheck, we're about making life easier for small business owners. We know payroll and HR can be a total headache, so we created a platform that simplifies everything. You can say goodbye to the stress and time-consuming tasks of payroll and HR management, including taxes and compliance – we've got you covered!
Our advanced AI and automation technology saves you time and money, so you can put energy into growing your business. And the best part? Our team is dedicated to providing top-notch support. We take the time to understand your needs and offer personalized solutions to make your internal processes quick, easy, and accurate.For more information, please visit fingercheck.com or follow us on LinkedIn, Facebook, Twitter & Instagram.
DISCLAIMER
Fingercheck is an equal opportunity employer that values diversity, inclusion, and belonging. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.