Goflow is looking for an experienced and driven Digital Marketing Manager to join our rapidly growing
team. As Goflow’s Digital Marketing Manager, you will be working directly with the executive team to
grow brand awareness and scale our solution to hundreds of business users. You will develop, execute,
and manage Goflow’s digital marketing strategy from top to bottom, including lead generation,
SEO/content marketing, SEM, PR, affiliate, social, and email. You’re capable of driving content strategy
with both a data‐driven mindset and an understanding of Goflow’s value position in the multichannel
software market. At the same time, you’re eager to get into the trenches and execute on a tactical level;
after all, getting your hands dirty is a big part of the fun. You will lead the execution of marketing
campaigns, partnering with Product, Sales, Operations, and other key stakeholders. You will evaluate
and report on the impact of marketing campaigns in achieving their stated goals.
We’re looking for a partner, an entrepreneur, a teammate, and someone that thrives on seeing the
material results of their work drive the company.
Responsibilities
- Work closely with the CEO, Sales and Product teams to roadmap strategic growth
- Drive B2B lead generation, customer acquisition, and retention
- Take ownership of our digital presence direction to drive business objectives
Tasks
- Plan, execute and maintain all digital marketing, including SEO, SEM, PPC, email, social media and display advertising campaigns
- Plan and execute events and tradeshows
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage content for industry review websites, online software directories, blogs, whitepapers
- Develop sales and product marketing collateral (go‐to‐market strategies)
- Develop relationships with select industry influencers
- Analyze campaigns, consumer trends and the competitive landscape
- Brainstorm new and creative growth strategies
Skills
- 2‐4+ years B2B SaaS/Technology‐based marketing experience
- Solid understanding of digital marketing media: PPC, SEO, SEM, Social, Landing pages
- Acquisition and lead generation experience
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data‐driven thinking
- Up‐to‐date with the latest trends and best practices in online marketing and measurement
- Self‐management and accountability with solid leadership skills
- Experience in Ecommerce, supply chain, fulfillment operations, a huge plus